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Women Need to Leverage Their Economic Power into Influence
Women are at least half of the workforce and control more than 50 percent of the world’s wealth. They need to start using this power to influence the world around them. ~ By Rebecca Foerg-Spittel A...
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Download an “Influence” Chapter featuring AskPatty’s Jody DeVere
Jody DeVere AskPatty.com President and CEO Jody DeVere is featured heavily in the chapter “Start Your Engines: Transforming the Automotive Industry.” In this chapter, Dychtwald says “It’s an industry...
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The Power of the Purse: Interview with Maddy Dychtwald
Until I read the new book Influence: How Women’s Soaring Economic Power Will Transform Our World For the Better, by Maddy Dychtwald, I wasn’t aware that women may be the biggest change agent of the...
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Own Your Money Like You Own Your Sexuality
When it comes to attitudes towards money, are young women moving backwards? One prominent author, Leslie Bennetts, at the April 27 event I attended for Maddy Dychtwald’s new book on women’s economic...
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Flash Forward: Vibrant Nation
I spoke recently with Maddy Dychtwald, the author (with Christine Larson) of Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better (Hyperion, 2010). When will the world...
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Car Salesmen Are From Mars, Women Are From Venus
According to a recent study, women buy 52% of all new cars sold in the U.S. and influence more than 85 percent of all car purchases. This makes them the fastest growing segment of buyers for new and...
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Financial clout of women, big business for smart marketers
In Beirut, my attempts to speak Arabic are often met with amusement and it’s not uncommon for people I meet to ask me about my “descent” – a way of asking what my ethnic or cultural lineage is. The...
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Interview with Maddy Dychtwald
Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. She has spent nearly twenty-five years deeply involved in exploring and forecasting demographic,...
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What Makes Maddy Tweet?
What if your new book had just been published by Hyperion’s prestigious Voice imprint? What if you were the co-founder of one of the most influential and respected research firms ever? That (and a tad...
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